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Total
revenue from the cable business during the quarter jumped
18 per cent to Rs 1.89 billion as against Rs 1.6 billion in
the corresponding quarter of the previous fiscal. In the three-month
period ended 31 December, the revenue was at Rs 1.69 billion.
Den's
profit from operations before other income, interests and
exceptional items (Ebitda) jumped 49 per cent (before one-time
expenses) at Rs 392.7 million compared to the earlier year
(Rs 263.6 million), while in the trailing quarter Ebitda was
at Rs 310.2 million.
Den
said that it has fully geared for digitising its subscriber
base in the three Phase 1 cities it is present in (Delhi,
Mumbai and Kolkata). Supplies for the estimated number of
set top boxes have been secured to ensure timely seeding of
these set top boxes so that consumers in DEN's service areas
face no disruption in their television connections after the
sunset date.
To
further ramp up the digitisation effort, Den has built a sales
team which is undertaking direct selling activities through
DSAs (direct selling agents) along with the LCO to further
augment digital growth in consumer homes.
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