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MUMBAI:
Sony Pictures Television has inked three new distribution
deals in the Middle East region with local broadcasters in
Egypt, Qatar and Dubai.
The
multi-year deals, brokered by SPT's recently opened distribution
office in Dubai, license broadcast rights to feature films
from the Sony Pictures library across a wide variety of genres
and decades.
For
the first time, SPT has made content distribution deals with
Al Rayyan in Qatar and the Egyptian-based television network,
Rotana, which will broadcast the features on its multi channel
platform.
Meanwhile
in Dubai, SPT has confirmed a new distribution deal with national
broadcaster Dubai Media Incorporated (DMI), who will air their
selection on Dubai One.
Announcing
the agreements, SPT executive director, distribution, for
the Middle East Ziad Yaghi said, "As a committed participant
on a pan-regional level, SPT is now also establishing new
relationships at a national level as the sector expands. With
many thousands of feature films and television series, the
SPT library is well placed to meet growing Middle East demand."
Headed
by Yaghi and based in Dubai, SPT's distribution office opened
in October 2011 and reports into SPT's regional EMEA headquarters
in London.
Its
remit is to expand SPT's distribution business in the region,
particularly with the rapidly expanding number of local and
regional broadcasters in each territory, and to harness new
business in the fast growing digital sector.
SPT's
Dubai distribution office also works with SPT's London office
to manage the studio's pan regional output deals with OSN
and MBC.
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