the super trade mission to India earlier this year, we were
able to engage with key contacts including the Rajasthan Royals,
other Indian Premier League teams, the Leagues governing
body, as well as various Bollywood talent management companies
with whom we had existing relationships, My Heroes CEO
Jon Field said.
My Heroes partnership with the Rajasthan Royals follows a
deal last year when My Heroes gained exclusive licensing rights
to personalise digital and electronic products for one of
Indias largest entertainment and new media companies,
with strong ties to Bollywood and sporting celebrities.
to Victoria Minister for Innovation, Services and Small Business
Louise the deal was just one of many successful outcomes following
the Victorian Coalition Governments super trade mission
to India earlier this year.