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MUMBAI:
Zee TV has launched a daily fiction show Sapne Suhane Ladakpan
Ke, replacing the second season of Chhoti Bahu at 7.30 pm
band.
The
show will air every week from Monday to Friday.
Sapne
Suhane Ladakpan Ke will take over ‘Chhoti Bahu’
which had a comparatively weaker second innings. Chhoti Bahu
was very popular in the first season and lasted from December
2008 till September 2010, opening up the early primetime for
the Hindi general entertainment channels.
Following
the popularity of the show, Zee TV had returned with a new
season of Choti Bahu starting 15 February 2011 with a completely
different storyline. However, the second season of the show
was not as successful as the first season.
The
new show, ‘Sapne Suhane Ladakpan Ke’, is being produced
by Shakuntalam Telefilms, which also produces Colors’
fiction property ‘Na Aana Iss Desh Laado’.
‘Sapne
Suhane Ladakpan Ke’ is based on a girl’s adolescence
– an age of both disorientation and discovery. The channel
feels that even after women grow older, they never forget
the time of their adolescence and they always feel nostalgic
about it. Hence, the show caters to every women of the society.
Zee
TV fiction head Sukesh Motwani says, “Sapne Suhane Ladakpan
ke’ is all about celebrating adolescence. The teenage
years are when one faces their first crushes, loves, despair
of love, mistakes, joys of friendship, togetherness, heartbreaks,
emotional turmoil, rebellious feelings etc. The show is full
of hope, aspirations, wish, longing, desire and yearning.
The idea is to enrich the lives of the viewers through an
endearing content which will remind them of their carefree
wonder years.”
According
to Motwani, the channel has launched almost six shows in the
last seven months and the shows are garnering an average of
2-3 TVR. Some of the new shows that were launched on Zee TV
were ‘Afsar Bitiya’, ‘Phir Subah Hogi’,
‘Hitler Didi’ and ‘Punar Vivaah’.
Sapne
Suhane… will compete with Colors’ Sasural Simar
Ka that is leading the time slot. But Motwani feels positive
about the show and says that it is not a ‘saas-bahu’
drama.
“The
channel has started looking fresh with new shows. Sapne Suhane
Ladakpan Ke is a fresh content and will appeal to women across
age-groups,” he adds.
At
the 7.30 pm slot, Sony airs ‘Shubh Vivaah’ while
genre leader Star Plus telecasts newly launched show ‘Ek
Doosre Se Karte Hain Pyaar Hum’.
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