Magic business head Anand Chakravarthy said, "The last
one year has seen Big Magic build a strong platform on the
back of an excellent programming mix and leveraging Big FM's
brand lineage to fortify its position as a leading player
in a very short span of time. As a next step of growth, DTH
was the logical move and what better than Reliance Digital
TV to begin with. This will only further cement our position
as a leading regional television player, serving tailored
entertainment to people who belong to the heartland."
Digital TV business head Ashutosh Srivastava added, "It
has always been our constant endeavour to provide our customers
with choice of content thus, enhancing their viewing experience.
By adding Big Magic to our bouquet, we now offer the unique
regional variety entertainment content like movies and daily
soaps for our subscribers from the Hindi speaking states of
UP, MP, Bihar and Jharkhand directly in the comfort of their