Airtel CEO- DTH/ Media Shashi Arora said, "Today, interactive
services on digital TV platforms are not merely value added
services but 'infotainment plus'. Our new interactive service,
iEnglish will enable customers become skilled at day-to-day
spoken English by enhancing their learning through entertaining,
yet educational activities. We believe it will truly enrich
the lives of the customer who are unable to leave their homes
due to lack of time or confidence."
interactive service is powered by digital entertainment company
Hungama and computer education institute Aptech. Apart from
teaching correct pronunciations of words, it would also help
subscribers learn new words and phrases, proper grammar usage
and an opportunity to gauge their competencies.