(19 May 2012 5:48 pm)

NEW DELHI: Strengthening its hold in the DTH space, FoodFood has now become available on Videocon d2h at number 141.

The channel, promoted by celebrity chef Sanjeev Kapoor and a JV between Malaysia's Astro All Asia Networks, Turmeric Vision and Mogae Consultants, is already available on Tata Sky, Bharti Airtel Digital TV and several mulit-system operators across the country. It also has a presence in UAE.

Speaking on expanding the distribution network and reach, Kapoor said DTH today continues to be one of the most sought after platforms. "This addition adds focus on increasing our reach and ascertains the channel's mantra of providing 360 degree entertainment to our viewers," he added.

According to the "Indian DTH Market Forecast to 2012”, the number of DTH subscribers is projected to grow at a CAGR of around 23 per cent during 2011-2014, reaching 69 million.

Said Videocon d2h CEO Anil Khera, "We are the fastest growing DTH service provider in India offering the highest number of channels & services along with the highest number of Asli "HD” channels. At Videocon d2h, we offer channels of various genres like sports, movies, entertainment, infotainment, and music. Through our association with FoodFood, subscribers can now explore and enjoy the best of Indian & international cuisine."

FoodFood, a food lifestyle channel, has recently introduced shows such as Food This Week, People's Restaurant, Band Baaja Buffet, Big Boss Brunch, Health Maange More with Anjali Mukerjee, Mummy Ka Magic Season 3 and Namaste Breakfast.