CEO Atul Phadnis said, "Social TV recommendations are
considered powerful due to their viral nature and their ability
to create tremendous positive or negative word-of-mouth especially
for new shows and programs. Our social network has different
clusters of friends representing different interest groups
like tennis buddies, college friends, school friends etc.
Each of these interest groups could collectively or individually
spark off discovery of common interest TV shows relevant to
those specific friend clusters."
power to social TV recommendations is due to the fact that
they originate from a trusted source based on
their relationship to the person who made the recommendation.
This integration between Whats-On-Indias TV search
platforms and Facebook will now help the viewers find, share,
and engage around TV content.
next move from the company is to provide these features on
the Whats-On-India applications (iPhone, iPad, Android,
Windows, Symbian and Blackberry) and also integrate the same
with other social networking platforms such as Twitter and
Google+. All of these features will be powered using Whats-On-Indias
proprietary EPG-On-Cloud platform and can be embedded inside
third party apps as well.