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MUMBAI: WWE is expanding its 'Raw' franchise from two hours to a three-hour event 52 weeks a
year. Ten Sports airs WWE action in India.
The extended telecast will kick-off on 23 July on US cable network USA Network and marks the
1000th episode of the WWE Raw franchise and a television record - no
other series has ever reached this milestone.
USA Network co-presidents Chris McCumber, Jeff Wachtel said, "The WWE
Universe is one of the most socially active and passionate fan bases
in all of television. The powerful three-hour block of live TV truly
makes USA the year-round destination for young male viewers on Monday
nights."
The expanded WWE Monday Night Raw will aim to transform television to
an unprecedented level of viewer interaction. Fans will have new ways
to get involved in the show through WWE.com and social media by
deciding matches, stipulations and new character development. WWE will
brand this unprecedented fan interaction as "RAWactive."
WWE chairman, CEO Vince McMahon said, "Our new
three-hour Raw represents the next generation in interactive
television where our fans won’t just watch the show, they will help
create it."
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