was mainly triggered by renegotiation of content cost in the
fourth quarter of this fiscal, a media analyst says.
companys total expenses jumped to Rs 5.45 billion during
the quarter under review, from Rs 4.93 billion.
revenues stood at Rs 4.34 billion. The ARPU rose by just one
per cent to Rs 153.
TV added 4,15000 subscribers in the quarter, achieving a total
of 12.9 million gross and 9.6 million net subscribers at the
end of the period.
Dish TV managing director Jawahar Goel, While managing
a trade-off between quality and quantity of new subscribers
in the fiscal gone by, the DTH category witnessed a slowdown
after a price hike at the entry level. The category added
10.5 million subscribers in fiscal 2012 compared to 13.3 million
in the year before that. However, Dish TV witnessed a marked
improvement in its key metrics after the price hike was initiated.
With quality subscribers coming on board thereafter, Dish
TVs monthly churn number in the fourth quarter aligned
with its internal benchmark.
Acquisition Cost (SAC) stayed flat at Rs 2,127 compared to
Rs 2,124 in the preceding quarter.