Kannada plans to highlight not just
individual characters but relationships
with Zee Kutumba. Some of the award
categories include Best Family, Best
Mother-Father, Best Mother-Daughter,
Best Pair, Best Villain pair, etc.
For reality shows, the Zee Kutumba
has categories like the Best Anchor,
Best Reality Show, etc. Awards for
categories like Best mother-in-law
will be chosen based on SMS.