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MUMBAI:
comScore, which measures the digital world, has released an
overview of mobile news access across the five European markets
(France, Germany, Italy, Spain and the UK) using the comScore
MobiLens service.
The
study showed that nearly 37 per cent of smartphone users in
EU5 reported accessing news sites via an app or browser in
January 2012, showing an increase of 74 per cent over the
past year. For EU5 smartphone users who accessed news sites
on a near-daily basis, the growth rate was even stronger at
82 per cent. The UK showed the highest penetration with nearly
half (46.8 per cent) of smartphone users reporting having
accessed news sites at least once in the past month.
comScore
Europe product manager for mobile Hesham Al-Jehani said, "The
continued growth in smartphone adoption in Europe has fuelled
the increasing consumption of news and information on-the-go.
Today’s mobile consumer wants to be plugged into what’s
happening around them every second of the day, and their smartphones
are enabling them to do that. This rapidly changing trend
brings with it significant incremental opportunity for news
publishers to extend their audiences, but also the challenges
of delivering their content effectively through the small
screen."
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