danger looms ahead when feedback from social media starts getting
used by TV news journalists to decide on what kind of content they
should be chasing. "We will fall prey to populistic pressures
if we start covering stories the way our Twitter or other social
media followers want us to," Naqvi warned.
Agreed IBN18 Network Editor-in-Chief Rajdeep Sardesai. "I wouldn't
mind leaving space for entertainment and other kinds of news. But
imagine what it will be like if we start yielding to populist pressure
when we are dealing with serious and sensitive issues like India-Pakistan
relationship," he said.
is still, however, space for quality content. "Digitisation,
hopefully, will allow space for premium content. In the current
model, distribution cost is hurting us badly. Content is getting
sacrificed in the process. There is very little of content differentiation,"
Commenting on content differentiation, NDTV Group Editor- English
News, NDTV, NDTV 24x7 Barkha Dutt said the news channels will become
more personality-oriented in future.
Lamenting the deterioration in news, Dutt said she would probably
have not joined the TV news medium if she had known how badly the
standards would slip. She said that being the first generation of
TV journalists, she didnt join it for glamour.
admitted that journalists have stopped doing their homework. Quoting
the example of the Norway kids case where every news
channel blamed the government of that country, he said that no journalist
cared to do the background check. He added that outrage is not journalism
and suggested that journalists should keep a balance.
the use of social media, the panellists adopted a cautionary stance.
While Dutt said that she sometimes used it as a lead, Naqvi pointed
out that there is need to differentiate between news and non-news.
The challenge will be to provide news through different platforms.
Said Sardesai, With social media, TV medium has to reinvent
like print did. In about 12 months time, people will come
to know the news headlines via social media. They will tend to come
to TV for opinions."
International chief of bureau South Asia Phillip Turner said that
TV news is an exciting medium and is not going to be dead as predicted
about the regional scenario, TV9 Kannada and News9 director Mahendra
Mishra said in regional markets, especially in South India, there
are many channels backed by politicians or people with deep pockets
who have money to waste. "The main motive of the channels is
to gain power and influence and not necessarily run a profitable
business," he averred.