Ovum's consumer telecoms analyst Neha Dharia said that Asia-Pacific is already vital in terms of digital gaming retail sales, and will grow in importance in future. She commented: "The region will drive the digital games market globally. The most significant retail sales contribution will come from the massive multiplayer online game (MMOG) sector, while the highest amount of growth in the Asia-Pacific market will come from mobile gaming."
With more and more casual players entering the market, gamer numbers will grow faster than retail sales, resulting in the erosion of average revenue per user (ARPU). Casual and social games will be vital to growing the number of gamers and bringing digital games into the mainstream.
There is a considerable split between Asia-Pacific's developed and emerging regions. This results in a higher level of ARPU in South-Korea and Japan than in China, for example, which has lower ARPU due to a large gamer base and the relatively low cost of games.