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The
company has signed a multi-year, multi-transponder agreement
for C-band capacity on Intelsat 902 at 62 deg East. It will
use the capacity to create a white label, turnkey channel
package that can be received and distributed by multiple system
and local cable operators throughout the country.
Singh
said the deal with Intelsat will ensure that the company has
enough satellite capacity to carry channels. He also stated
that a couple of cable operators have already come on board,
but did not reveal their names.
What
gives NSTPL the confidence to succeed when Essel Group’s
Wire and Wireless (India) Ltd. failed with the HITS project?
“At
that time the regulations were not clear. Now the situation
is different and the government is firm on implementing digitisation.
There is also no ambiguity as far as the regulations are concerned,”
Singh said.
In
2010, WWIL had suspended its HITS services citing lack of
clarity in the regulations. The roll-out of the services was
hampered since the guidelines on issues like the terms on
which broadcasters supply their channels were unclear.
Singh
asserted that the HITS technology will be an addressable system
and broadcasters will come to know about the exact number
of subscribers through subscriber management system. This
will result in a win-win situation for everyone in the ecosystem
whether it is broadcasters, cable operators, government or
consumers, he added.
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