Indiantelevision.com's > Regional > Raj TV digitises its movie library
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Regional Media
Raj
TV digitises its movie library
Indiantelevision.com
Team
(21 March
2012 3:59 pm)
MUMBAI: Gearing up for the impending
digitisation in metros, Raj Television
Network has digitised its entire library
of Tamil movie rights as part of a
pilot project.
The
company owns 3000 movie rights.
Raj
TV sees good potential for revenue
generation by exploring the hidden
assets - movie rights by way of digitisation
in various languages and dubbing.
The company had recently remade old
super hit movie 'Karnan' with Sivaji
Ganesan in the title role. A magnum
opus, the movie received an overwhelming
response.
"The
movie assured good revenue in terms
of theatrical release and sale of
rights in different languages",
the company said in a statement.
