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The
Minister said the GoM was set up in view of the wider ramifications
of the recommendations, to prepare a comprehensive policy and institutional
mechanism to address the issue.
The
PCI has recommended amendment to the Representation of the Peoples
Act 1951 to make incidence of paid news a punishable electoral malpractice
and suggested that the PCI must be fully empowered to adjudicate
the complaints of paid news to give final judgment in
the matter among others.
The
report has also suggested measures to curb the menace of paid news
like setting up of a special cell in the Election Commission for
action on such complaints and self-regulation by media and awareness
generation.
PCI
has cautioned the media to refrain from publishing news masquerading
as advertisement and vice-versa.
The
Election Commission has also taken cognizance of this malaise and
initiated steps to check incidence of election time paid news, which
includes transparency in the money spent by candidates on advertising,
a ban on exit and opinion polls until the last round is over, and
similar other measures.
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