's Digital Edge
Force India partners Intermap to boost online presence Team

( 17 March 2012 11:21 pm )


MUMBAI: Sahara Force India has opted for global IT Infrastructure services provider Internap as its official supplier of web hosting and content delivery network services.

As part of the multi-year agreement, Intermap will provide high-performance web hosting environment to deliver a first class website to Force India's global fan base. The agreement also provides the ideal platform to expand the features and performance of the team's online presence with a new website due to come online in April this year.

The solutions from Internap will help the team distribute its content – including high-definition images, videos, live streaming and social media – to fans and members of the press worldwide on computers, smart phones, tablets and other devices. Internap also gives Sahara Force India the global footprint to seamlessly support local spikes in website traffic across the various countries where races are taking place.

Sahara Force India Team Principal and MD Dr. Vijay Mallya, "Growing our brand and our international fan base requires that we build a strong web presence. But the global nature of our sport means that this presence is always on the move, so our fans need to be able to follow us whether they are at the track or on the other side of the world. Thanks to Internap’s hosting solutions and 100% uptime service level guarantee, we can seamlessly interact with our fans wherever they are and whenever they want."

Intermap President and CEO Eric Cooney said, "Working with Sahara Force India is the perfect showcase for the benefits of our global, performance-centric managed hosting and connectivity services, especially given the mass popularity of Formula One racing and the international nature of its races and fan base. Like Sahara Force India, we stake our reputation on performance – we are both aiming to be the fastest to our destination and cannot afford to lose even a fraction of a second."

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