Specials

Print thrives in India amid digital growth

MUMBAI: Print is still breathing strong in India while gasping for life in the US where Internet is poised to overtake the traditional media this year as advertisers chase young audiences.


A wave of acquisitions and expansions through multiple editions have been supported by the raising of capital from initial public offerings (IPOs) and private equity firms. Heightened activity is driven by increasing literacy rates, consumer spending and the growth of regional markets.


Said Business Standard chairman T N Ninan, "In India, the print market shows contradictory trends. Proliferation and consolidation are happening at the same time. New titles are being launched even as the market is consolidating. Advertising is going towards the entertainment media while advertising in news content is moving towards the Internet."


The encouraging fact is that newspapers have seen 6 to 20 per cent growth in sales, while TV news channels have seen losses. However, Ninan has expressed doubts about certain anomalies in the sector. "English newspaper circulation grows by 70 per cent but readership grows by 2 per cent. Industry practices need to come to focus at some point of time. Metrics of the industry are rigged, so nobody knows the truth," he said.


HT Media CEO Rajiv Varma said the print medium is still a thriving business in the eastern countries like Japan and Singapore. "The picture is not very encouraging in western countries like the US where print newspaper advertisements have declined from $60 billion in the late ‘90s to $20 billion in 2011. Internet has impacted most newspapers in the last decade in the US. In India, the picture is not very clear. How audience is going to behave in the next decade remains a question. For newspapers to survive, they will have to be more innovative and will have to diversify into other portfolios."


Advertising is still the primary source of income for print. The business model needs to be tweaked to fit into the new market environment. Said Ninan, "Internationally, the business model is subscription-led. At some point of time, India will have to move towards that model."


According to Lintas Media Group Chairperson and CEO Lynn De Souza, advertising spends during the last five years have doubled and print has done well to maintain its share. "Ad spends have grown from Rs 150 billion to Rs 300 billion. The share of the print media has remained the same – around 40 per cent," she said, while speaking at Ficci Frames.


De Souza noted that despite the growth of TV and Internet, the print medium has held fort. "There is certainly buoyancy in the print market," she said, adding that digital technology was still confined primarily to the English-speaking market and would take time to reach the masses who are already hooked to the print medium, mainly because of its availability in regional/vernacular languages.


Digitisation is putting pressure on print to change. "For decades, newspapers were built on a model where readers would come and engage with the stories to reach the advertised product or message. Digitisation has disrupted that model. Now advertisers do not need to use doors to reach their target as they can reach out to them directly. The online revolution is very young but in the next decade will be more viable and newer models will evolve, " observed Varma.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/20/Elisabetta-Romano_0.jpg?itok=iXTtEynO
Ericsson launching virtualised MediaFirst video processing

MUMBAI: Ericsson has created the foundation for all IP and cloud native delivery models with the launch of Ericsson MediaFirst Management Controller and Ericsson MediaFirst Encoding Live 8.1.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/20/John%20Wastcoat_0.jpg?itok=yOu6Koio
File transfer & global collaboration: Telstra & IBM Aspera team up

MUMBAI: IBM has announced that Telstra has selected IBM Aspera to deliver simple, fast and secure media file transfer capability for Telstra Global Media Network (GMN) over the internet powered by Aspera Files.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/11/Ed%20Chizhikov_0.jpg?itok=RblbrQcC
20 countries enter deals for 360 deg VR content with RT at MIPTV 2017

MOSCOW: RT, the global TV news network, has become a pioneer of 360-degree video format commercialisation by securing licensing agreements for VR content with organisations from across 20 countries. The deals followed an RT showcase in which it demonstrated expertise in integrating panoramic videos...

Specials Event Coverage Miptv
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/17/jiri%20%281%29_0.jpg?itok=fOcUftmf
Comprimato launches post-production video plug-in tools for proxy-free Adobe workflows

Comprimato, a leading provider of GPU accelerated storage compression and video transcoding solutions, has launched Comprimato UltraPix, a simple video plug-in for popular post-production tools. The first release brings proxy-free, auto-setup workflows for Ultra HD, VR and more on any hardware...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/11/Miptv-vr_0.jpg?itok=RhvAvyG4
Channel-defining drama, high-concept format & breakthrough VR drive global alliances at MIPTV 2017

CANNES: MIPTV 2017 provided plenty of drama for the thousands of delegates from over 100 countries in Cannes with a host of high-end projects being brought to market from around the world.

Specials Event Coverage Miptv
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/05/MIPDrama-Latam%20%281%29.jpg?itok=TnKDsvkJ
Globo's unreleased superseries featured at MIPDrama Latam

Globo’s unreleased superseries ‘The Days Were Like That’ was among the 10 productions featured at the first edition of MIPDrama Latam Screenings, held on 3 April -- day one of the 2017 MIPTV.

Specials Event Coverage Miptv
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/06/Rai%20Com%20%26%20Castalia_1.jpg?itok=G0CreVT8
Rai Com & Castalia deal will take All'Opera to LATAM

CANNES: All’Opera, the ambitious programme to bring the best Italian opera productions to cinema audiences all over the world, continues to broaden its footprint, with ink drying on a new theatrical distribution deal for Latin America signed by Rai Com with Castalia Communications at MIPTV. With...

Specials Event Coverage Miptv
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/06/gokel%20%281%29.jpg?itok=lTC8F1CT
Beta Film adds shows to its successful Spanish series slate

After the tremendous success of its Spanish slate of Velvet, Grand Hotel and Embassy, Beta Film is further extending its engagement in the Iberian series sector by boarding two new Atresmedia/Bambu-shows as international co-producer.

Specials Event Coverage Miptv
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/06/beta%20%281%29.jpg?itok=_-Y0VmUM
Movistar+ & Telefonica partner with Beta on first originals

The Spanish telecom giant Telefonica and its premium Pay-channel Movistar+ partner with Beta Film on their first original productions, The Zone and the Velvet-spinoff Velvet Collections.

Specials Event Coverage Miptv

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories