Ten Golf kicks off, priced at Rs 200

MUMBAI: Taj Television Thursday launched Ten Golf, its third specialised channel, and has priced it aggressively at Rs 200 per subscriber a month.

The golf-dedicated channel will be currently available on Dish TV and on Hathway Cable & Datacom‘s digital set-top boxes (STBs).

"We have priced the channel at Rs 200 and are only offering it as a standalone channel . Ten Golf has set a target of 500,000 subscribers in three years," Taj TV CEO Atul Pande told Indiantelevision.com.

Taj has become a four-channel sports network, the other three being Ten Sports, Ten Cricket and Ten Action+. The channel will be on four platforms by the end of the month.

“India as a sporting nation is fast transforming from a single sport to a multi-sport nation. As one of India’s leading sports broadcaster, we understand that the sports consumption pattern of the Indian viewer raises the need for specialised differentiated sport channels and this is what we hope to deliver to our revered golf viewers,” Pande said.

The channel will showcase a mix of live, non-live and feature programming, “Along with live Golf action, Ten Golf will also showcase feature programming on Golf including magazine shows and archival programming," said Pande.

In terms of marketing, the channel will be promoted through a combination of ATL and BTL activities. Below the line activities will come in the form of a promotional offer through things like free golf rounds and merchandise.

International syndication is also an important part of the plan, Pande said. Locally, the channel sees viewership potential in non-metro cities like Pune and Punjab.

Ten was recently on a content acquisition spree , getting hold of the broadcast rights of professional golf tournaments in India through a three-year partnership with PGTI.

The broadcaster had recently inked a licensing deal with NBCUniversal which will allow it to showcase 400 hours of golf programming. It also has European Tour and Asian Tour rights till 2016, in addition to US PGA Championship, Ryder Cup, LPGA and LET.

Latest Reads

MIPCOM 2016 sets new records

CANNES: Record attendances at MIPJunior and MIPCOM, more World Premiere TV and International Screenings than ever, a remarkable Japan Country of Honour programme, a Personality of the Year, Shonda Rhimes, who packed delegates into her keynote interview and a tour de force opening keynote from Sony...

Specials Event Coverage Mipcom
BidSlate offers film buyers, content-owners negotiation platform

What if filmmakers didn’t have to rely solely on film markets and sales agents to sell content? And international film buyers had continuous access to a 24/7 international marketplace populated by an ever-growing catalog of content?

Specials Event Coverage Mipcom
Two popular BMX content creators join XTreme video multi-platform network

XTreme Video, the leading Multi-Platform Network (MPN) for extreme athletes and creators with over 200 million views each month and more than 50 million social followers, today announced the addition of two of YouTube’s top BMX creators, KinkBMX and Boqer123, to the XTreme Video network. Heading...

Specials Event Coverage Mipcom
INsight-Flare to produce reality competition 'The Line'

INsight TV has commissioned yet another new original format in Ultra HD, partnering with Flare Media to produce the reality competition The Line.

Specials Event Coverage Mipcom
FremantleMedia brings 'Familiar Taste' to MIPCOM

FremantleMedia is bringing a brand new title to MIPCOM 2016, which promises to leave viewers feeling warm inside. Familiar Taste sees well-known faces thanking those people who have had a major impact on their lives by sharing with them a surprise meal they have cooked themselves.

Specials Event Coverage Mipcom
MIPCOM: Beta Film delivers interactive TV-event 'The Verdict' throughout Europe

The interactive TV-event The Verdict continues its roll-out throughout Europe and will be simultaneously broadcast in six countries with additional territories to follow. The MOOVIE production by Oliver Berben (“Shades of Guilt”, “Hotel Adlon – A Family Saga”) will be screened in Germany, Austria,...

Specials Event Coverage Mipcom
'Inside the Masters of Dirt' on INsight TV to have non-scripted reality series in ultra-HD

INsight TV has commissioned a new, non-scripted reality series Inside the Masters of Dirt with XTreme Video, which follows the crew that produces the popular freestyle motocross arena show of the same name. Featuring fearless leaders in extreme motorsports, XTreme Video will be the first to present...

Specials Event Coverage Mipcom
MIPCOM: Cyber Group Studios signs deals with broadcasters, digital platforms

On the heels of MIPCOM Junior, Paris-based producer and distributor Cyber Group Studios continues to establish a strong presence worldwide by signing new agreements with buyers including major broadcasters and digital platforms for more than ten series of its catalogue. Deals cover players such as...

Specials Event Coverage Mipcom
Bloomberg Media Distribution signs Hollywood Reporter, Billboard, El Financiero, STAT as partners

Bloomberg Media Distribution today announced a partnership with a raft of premium publishers to provide business, technology, entertainment, music, lifestyle and health news to global audiences. Launched at MIPCOM, Bloomberg Media Distribution will distribute The Hollywood Reporter, Billboard, El...

Specials Event Coverage Mipcom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories