Specials

Cisco to be top Cas firm in India with NDS buy

MUMBAI: Cisco will become the largest video and content security solutions provider in India following its $5 billion acquisition of NDS.


The California-based networking giant has been highly active in the Indian market, inking deals with several multi-system operators (MSOs) for providing digital set-top boxes (STBs).


Cisco Capital has also provided vendor financing to some cable TV networks. It has, for instance, supported Fastway Transmissions, which has presence in Punjab, Haryana and Himachal Pradesh, and Gujarat Telelinks Private Ltd (GTPL), a joint venture where Hathway Cable & Datacom has 50 per cent stake, for its digital services in Kolkata.


NDS, the video and content security software company currently owned by News Corp and Permira Advisers LLP, is already a major player in the Indian market. It provides encryption systems integration to big digital distribution companies like Tata Sky, Airtel Digital TV, Hathway Cable & Datacom, Den Networks and Asianet.


"NDS’ service provider footprint will expand Cisco’s video customer base internationally, including in emerging markets, such as in China and India, where video subscriber growth is increasing rapidly. For media companies, this acquisition will strengthen Cisco’s ability to provide them with a platform to directly serve their customers and better align with service providers," Cisco MD, Corporate Strategy, Investments and Acquisitions - Asia Pacific Japan Theatre & WW Services Joydeep Bose told Indiantelevision.com.


Cisco will also have access to NDS‘ R&D centre at Bangalore in India. NDS has invested over $250 million in the country and has 1900 people, with offices in Delhi, Mumbai and Bangalore.


"The merger between NDS and Cisco brings the best of both worlds to the digital-pay TV market. NDS is the leader in the digital broadcasting sector in India, securing and enhancing the TV- watching experience of over 20 million homes in India. We can leverage the resources that Cisco brings to this merger, so that we can both work together to support the digitalisation process in India," NDS senior VP, GM and MD, Asia Pacific Sue Taylor told Indiantelevision.


Added Bose, "In India, NDS is a leading provider to the satellite TV market, which is rapidly growing due to increasing subscriber penetration."


Cisco, with the new acquisition, will be in a position to aggressively push for expansion to smaller cable TV networks in India, something which NDS has not been able to tap due to cost reasons.


"Cisco will become the largest Cas (conditional access system) company in India with the acquisition of NDS. We already have a 10-year association with Cisco for our broadband service," said You Broadband and Cable India MD & CEO EVS Chakravarthy. Cisco also provides Cas solutions to Scod18, You Broadband‘s cable TV outfit in Mumbai.


Cisco agreed Thursday to buy NDS for $5 billion, including $1 billion retention-based incentives and debt as it seeks to expand its video services business. The acquisition will strengthen Cisco‘s position in emerging markets like China, besides India. BSkyB, Canal Plus and DirecTV are also NDS‘ main clients.


"The NDS acquisition is aligned with our video priority and our strategic initiatives - to lead in emerging countries, build software platforms, and drive business and technology architectures. NDS’s video software solutions are complementary to Cisco’s Videoscape platform, and together they will transform how service providers and media companies deliver next generation video experiences," said Bose.


The acquisition will have an impact in the Indian market. "This is in line with Cisco‘s earlier acquisition of Scientific Atlanta to create an end-to-end triple play solution for cable networks in the digital economy. The NDS purchase is in the same direction as it seeks to expand its Videoscape entertainment platform. Cisco boxes will come with NDS embedded Cas," said Chakravarthy.


The acquisition is expected to close during the second half of calendar year 2012, subject to regulatory approvals.


Fastway Transmissions, the cable distribution company with foothold in Punjab, Haryana and Himachal Pradesh, has signed a pact with Cisco to deploy over two million STBs over the next two years.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/05/ril.jpg?itok=LCDfUTHb
The company is collaborating with Lakme Fashion Week and designer Anita Dongre

World Environment Day - 2018 is going to be special as India is hosting global celebrations of the event today. To commemorate the occasion, Reliance Industries Ltd (RIL) has launched a special T-shirt, branded ‘The Earth Tee’ and designed by renowned fashion designer Anita Dongre, under its...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/11/promax_0.jpg?itok=GyhainlE
Promaxbda India 2018 announces Puja Vohra and Glenn Urquhart as their masterclass speakers

PromaxBDA India has announced its first 2 Masterclass speakers for the 15th edition of its annual conference and awards property in India, which will take place on 23rd May 2018. Speaking at the Masterclass are truTV’s Puja Vohra and creative mastermind Glenn Urquhart.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/19/goafest.jpg?itok=tcCmJbUp
ABBY Awards 2018 shortlists announced

The coveted ABBY Awards that recognizes and rewards excellence across Advertising, Marketing and Media has now announced that the shortlists for the 2018 edition have started being posted, by category.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/09/ficci.jpg?itok=58t69ZWV
Ficci Frames and market concludes on grand note

The FICCI Frames and the newly launched content market as part of FICCI Frames 2018 concluded on a grand note.

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/07/ficci_1.jpg?itok=saEessEW
Screen Density: Lessons from the world & Exploring new business models

n Day 2 of FICCI FRAMES happening in Mumbai, there was a session on Screen Density in India attended by some eminent panelists consisting of Mr. William Feng, VP, Greater China, MPA, Kurt Rieder, Head-Theatrical Asia, 20th Century Fox, Kapil Agarwal, Joint MD, UFO, Kamal Gianchandani, Chief of...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/06/ott_digital.jpg?itok=TbTt6GB7
Broadcasters see positive future for TV in India

MUMBAI: The threat of OTT and integrated platform ecosystems like Android TV is at the peak. Its increasing penetration across all age groups may be a threat to the broadcasters in the coming time. But, it isn’t the case yet in India with 64 per cent TV home penetration and much room for growth....

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/06/ficci.jpg?itok=orH6kGOd
M&E stakeholders need to collaborate for growth: Sudhanshu Vats

MUMBAI: If the Indian media and entertainment (M&E) sector, poised to be Rs 2 trillion industry by 2020, is to be a force multiplier and up the present growth trajectory, then all the stakeholders, including the government, need to collaborate sinking differences, according to Viacom18 Group...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/05/fic.jpg?itok=8XCuIr6t
M&E to cross Rs 2 trillion by 2020: FICCI-EY report

FICCI Frames 2018 saw the launch of its annual media and entertainment (M&E) report, this year by Ernst & Young (E&Y) titled ‘Re-imagining India's M&E sector’ which captures key insights from the exciting and fast growing Indian M&E sector.

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/05/Ficci_Frames_2018.jpg?itok=4twFKrtj
Ficci Frames 2018: Smriti Irani for highlighting M&E's economic importance

MUMBAI: Even as the Indian media and entertainment (M&E) sector is projected to cross $31 billion by 2020, Minister for Information and Broadcasting (MIB) Smriti Irani said yesterday it is imperative that the country as a whole projected the economic value that the industry lends to the country...

Specials Event Coverage Ficci Frames

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories