Cisco to be top Cas firm in India with NDS buy


MUMBAI: Cisco will become the largest video and content security solutions provider in India following its $5 billion acquisition of NDS.

The California-based networking giant has been highly active in the Indian market, inking deals with several multi-system operators (MSOs) for providing digital set-top boxes (STBs).

Cisco Capital has also provided vendor financing to some cable TV networks. It has, for instance, supported Fastway Transmissions, which has presence in Punjab, Haryana and Himachal Pradesh, and Gujarat Telelinks Private Ltd (GTPL), a joint venture where Hathway Cable & Datacom has 50 per cent stake, for its digital services in Kolkata.

NDS, the video and content security software company currently owned by News Corp and Permira Advisers LLP, is already a major player in the Indian market. It provides encryption systems integration to big digital distribution companies like Tata Sky, Airtel Digital TV, Hathway Cable & Datacom, Den Networks and Asianet.

"NDS? service provider footprint will expand Cisco?s video customer base internationally, including in emerging markets, such as in China and India, where video subscriber growth is increasing rapidly. For media companies, this acquisition will strengthen Cisco?s ability to provide them with a platform to directly serve their customers and better align with service providers," Cisco MD, Corporate Strategy, Investments and Acquisitions - Asia Pacific Japan Theatre & WW Services Joydeep Bose told Indiantelevision.com.

Cisco will also have access to NDS‘ R&D centre at Bangalore in India. NDS has invested over $250 million in the country and has 1900 people, with offices in Delhi, Mumbai and Bangalore.

"The merger between NDS and Cisco brings the best of both worlds to the digital-pay TV market. NDS is the leader in the digital broadcasting sector in India, securing and enhancing the TV- watching experience of over 20 million homes in India. We can leverage the resources that Cisco brings to this merger, so that we can both work together to support the digitalisation process in India," NDS senior VP, GM and MD, Asia Pacific Sue Taylor told Indiantelevision.

Added Bose, "In India, NDS is a leading provider to the satellite TV market, which is rapidly growing due to increasing subscriber penetration."

Cisco, with the new acquisition, will be in a position to aggressively push for expansion to smaller cable TV networks in India, something which NDS has not been able to tap due to cost reasons.

"Cisco will become the largest Cas (conditional access system) company in India with the acquisition of NDS. We already have a 10-year association with Cisco for our broadband service," said You Broadband and Cable India MD & CEO EVS Chakravarthy. Cisco also provides Cas solutions to Scod18, You Broadband‘s cable TV outfit in Mumbai.

Cisco agreed Thursday to buy NDS for $5 billion, including $1 billion retention-based incentives and debt as it seeks to expand its video services business. The acquisition will strengthen Cisco‘s position in emerging markets like China, besides India. BSkyB, Canal Plus and DirecTV are also NDS‘ main clients.

"The NDS acquisition is aligned with our video priority and our strategic initiatives - to lead in emerging countries, build software platforms, and drive business and technology architectures. NDS?s video software solutions are complementary to Cisco?s Videoscape platform, and together they will transform how service providers and media companies deliver next generation video experiences," said Bose.

The acquisition will have an impact in the Indian market. "This is in line with Cisco‘s earlier acquisition of Scientific Atlanta to create an end-to-end triple play solution for cable networks in the digital economy. The NDS purchase is in the same direction as it seeks to expand its Videoscape entertainment platform. Cisco boxes will come with NDS embedded Cas," said Chakravarthy.

The acquisition is expected to close during the second half of calendar year 2012, subject to regulatory approvals.

Fastway Transmissions, the cable distribution company with foothold in Punjab, Haryana and Himachal Pradesh, has signed a pact with Cisco to deploy over two million STBs over the next two years.

Latest Reads

VBS 2018: New tariff regime dominates discussion on Day 2

The second day of the Video and Broadband Summit started with a keynote speech from Times Network MD and CEO MK Anand where the media veteran shared his insights on how to keep playing when the game itself changes.

Specials Event Coverage IDOS
VBS 2018: Media & entertainment industry leaders address pressing issues on Day 1

Rapid advance in technology and infrastructure, entry of disruptive forces and changes in consumption habits have led the Indian media and entertainment industry to major conversion. The interesting developments are attracting international players to invest in the market, with traditional domestic...

Specials Event Coverage IDOS
IRAA 2019 announces appointment of Mujeeb Dadarkar as Awards Director

Indian Recording Arts Academy (IRAA) governing council consisting of Anil Chopra, Founder & Director, PALM Expo and Founder & Executive Chairman, IRAA,Pramod Chandorkar, Founder & Director of Soundideaz Academy and Honorary Chairman of the IRAA Award Committee 2019 and Ramesh Chetwani,...

Specials Event Coverage Occasions
Video and Broadband Summit to focus on technology, media and telco convergence

The last two years have witnessed major transformation in entertainment and media industry in India and abroad. Entry of digital platforms, rapid rise in internet users, and disruption in the telecom industry have worked as catalysts. With the emergence of a new media, consumers are getting more...

Specials Event Coverage IDOS
India To Host Fourth Edition of Global Partners’ Forum 2018 in December

This year, India will play host to the largest-ever Partners' Forum on 12th and 13th December 2018 in New Delhi. PMNCH (The Partnership for Maternal, Newborn & Child Health) will bring together 1,200 partners from over 100 countries dedicated to the Every Woman Every Child (EWEC) movement and...

Specials Event Coverage Occasions
SEPC pavilion makes waves at MIPCOM 2018

It was indeed a historic moment for India’s content creation, distribution and broadcast industry at this year’s MIPCOM which concluded at Cannes, France on 18 October 2018. More than 300 Indian delegates swarmed the French Riviera village – the largest delegation in the Reed Midem market-cum-...

Specials Event Coverage Mipcom
Casbaa becomes the Asia Video Industry Association

At an Extraordinary General Meeting of members today, Casbaa overwhelmingly approved the adoption of a new constitution and new name.

Specials Event Coverage Occasions
Wizcraft’s 4th broadway styled bollywood musical stage show comes to kingdom of dream

After a glorious run in Mumbai with over 100 shows, Balle Balle - The Biggest and Craziest Indian Wedding Musical theatrical show, is all set to woo audiences in Delhi NCR.

Specials Event Coverage Occasions
ConnecTechAsia Successful in Bridging the Digital Divide for Governments, Cities and Enterprises with Showcase of Latest Tech and Trends

ConnecTechAsia, the inaugural mega technology event comprising BroadcastAsia, CommunicAsia and the new NXTAsia wrapped up last week after an exciting three days of exhibitions and a summit covering the latest innovations in cloud, blockchain, AI, VR/AR, IoT, robotics, 5G, IP broadcasting, OTT and...

Specials Event Coverage Occasions

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories