said content consumption is going through a sea change. Broadcasters
are increasingly looking to engage young audiences through
new media offerings. With dependence on ad revenues
going down, newer avenues will open up for content players.
Niche and sports channels, currently unprofitable ventures,
will start becoming viable businesses. 3G, 4G and Wireless
Broadband will evolve as new platforms for distribution of
content. Also, smart devices will drive consumption of content
also said that the ratings system in India is inadequate.
It needs to be enhanced to give the right picture of TV viewing.
said that GenNext is redefining the TV broadcast industry
and to move forward content creators, content delivery platforms
and broadcasters have to work in sync to meet their expectations.
Indias young population is demonstrating huge
appetite for digital content. Broadcasters and content providers
need to ride on the tech wave to seize the opportunity. Technology
is re-defining industries and consumer consumption. Broadcasters
and content houses are working towards building anytime, anywhere
access to content. Content producers are looking at partnerships
with platform owners. Distribution players need to evolve
into an intelligent pipe, he added.