Specials

New media to open up new revenue streams: Punit Goenka

MUMBAI: Entertainment in today’s times cannot be termed as evolution anymore, it is a ‘revolution’, Zee Entertainment Enterprises MD and CEO Punit Goenka said on Wednesday while delivering a keynote address at Ficci Frames 2012.


According to Goenka, there are two main factors that are driving the revolution -- young population with high disposable income; and a new generation that is ready to embrace new technology at the drop of a hat.


Emphasising on the fact that new media would create unique revenue generation models for the entire value chain, he said that with the spread of adoption of content consumption, very soon new media will not be new media. It will be “The media”.


Goenka said content consumption is going through a sea change. Broadcasters are increasingly looking to engage young audiences through new media offerings. “With dependence on ad revenues going down, newer avenues will open up for content players. Niche and sports channels, currently unprofitable ventures, will start becoming viable businesses. 3G, 4G and Wireless Broadband will evolve as new platforms for distribution of content. Also, smart devices will drive consumption of content on-the-go.


Goenka also said that the ratings system in India is inadequate. It needs to be enhanced to give the right picture of TV viewing.


He said that GenNext is redefining the TV broadcast industry and to move forward content creators, content delivery platforms and broadcasters have to work in sync to meet their expectations.


“India’s young population is demonstrating huge appetite for digital content. Broadcasters and content providers need to ride on the tech wave to seize the opportunity. Technology is re-defining industries and consumer consumption. Broadcasters and content houses are working towards building anytime, anywhere access to content. Content producers are looking at partnerships with platform owners. Distribution players need to evolve into an intelligent pipe,” he added.


Niche is the way forward in the television space. “It is imperative to have fair price for the content available. Content has to scale up to command fair share of consumer’s wallet. Premium pricing should be demanded for exclusive content and consumers are willing to pay for such content.”


Talking about digitisation, Goenka said, “Consolidation and co-option will drive digitisation. Less than 20 per cent channels are profitable on standalone basis. With the implementation of DAS, as per the announced timelines, there would be accelerated conversion from analogue to digital subscribers. I believe that over the next 4-5 years, the television distribution business can evolve to a more transparent, organised and service oriented industry.”


“Young Indian with an average age of 29 constitutes a majority of wealth accumulators. They will decide which way the entertainment content and delivery mechanism moves over the next few years. At least 2.2 million jobs will be created over the next two years, resulting in the changing lifestyle of India‘s younger generation. Over the next 10 years, GenNext should constitute the majority of ‘wealth accumulators’,” he added.


As smart phones gain in popularity and acceptance, emerging youth markets such as China and India offer a bigger opportunity in terms of market size and potential. “India will leapfrog the United States and Europe’s combined markets to become the second largest youth smart phone market with 66 million owners,” he added.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/20/Elisabetta-Romano_0.jpg?itok=iXTtEynO
Ericsson launching virtualised MediaFirst video processing

MUMBAI: Ericsson has created the foundation for all IP and cloud native delivery models with the launch of Ericsson MediaFirst Management Controller and Ericsson MediaFirst Encoding Live 8.1.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/20/John%20Wastcoat_0.jpg?itok=yOu6Koio
File transfer & global collaboration: Telstra & IBM Aspera team up

MUMBAI: IBM has announced that Telstra has selected IBM Aspera to deliver simple, fast and secure media file transfer capability for Telstra Global Media Network (GMN) over the internet powered by Aspera Files.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/11/Ed%20Chizhikov_0.jpg?itok=RblbrQcC
20 countries enter deals for 360 deg VR content with RT at MIPTV 2017

MOSCOW: RT, the global TV news network, has become a pioneer of 360-degree video format commercialisation by securing licensing agreements for VR content with organisations from across 20 countries. The deals followed an RT showcase in which it demonstrated expertise in integrating panoramic videos...

Specials Event Coverage Miptv
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/17/jiri%20%281%29_0.jpg?itok=fOcUftmf
Comprimato launches post-production video plug-in tools for proxy-free Adobe workflows

Comprimato, a leading provider of GPU accelerated storage compression and video transcoding solutions, has launched Comprimato UltraPix, a simple video plug-in for popular post-production tools. The first release brings proxy-free, auto-setup workflows for Ultra HD, VR and more on any hardware...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/11/Miptv-vr_0.jpg?itok=RhvAvyG4
Channel-defining drama, high-concept format & breakthrough VR drive global alliances at MIPTV 2017

CANNES: MIPTV 2017 provided plenty of drama for the thousands of delegates from over 100 countries in Cannes with a host of high-end projects being brought to market from around the world.

Specials Event Coverage Miptv
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/05/MIPDrama-Latam%20%281%29.jpg?itok=TnKDsvkJ
Globo's unreleased superseries featured at MIPDrama Latam

Globo’s unreleased superseries ‘The Days Were Like That’ was among the 10 productions featured at the first edition of MIPDrama Latam Screenings, held on 3 April -- day one of the 2017 MIPTV.

Specials Event Coverage Miptv
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/06/Rai%20Com%20%26%20Castalia_1.jpg?itok=G0CreVT8
Rai Com & Castalia deal will take All'Opera to LATAM

CANNES: All’Opera, the ambitious programme to bring the best Italian opera productions to cinema audiences all over the world, continues to broaden its footprint, with ink drying on a new theatrical distribution deal for Latin America signed by Rai Com with Castalia Communications at MIPTV. With...

Specials Event Coverage Miptv
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/06/gokel%20%281%29.jpg?itok=lTC8F1CT
Beta Film adds shows to its successful Spanish series slate

After the tremendous success of its Spanish slate of Velvet, Grand Hotel and Embassy, Beta Film is further extending its engagement in the Iberian series sector by boarding two new Atresmedia/Bambu-shows as international co-producer.

Specials Event Coverage Miptv
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/06/beta%20%281%29.jpg?itok=_-Y0VmUM
Movistar+ & Telefonica partner with Beta on first originals

The Spanish telecom giant Telefonica and its premium Pay-channel Movistar+ partner with Beta Film on their first original productions, The Zone and the Velvet-spinoff Velvet Collections.

Specials Event Coverage Miptv

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories