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MUMBAI: Infront Motor Sports has signed an agreement with
Jaypee Sports International, a subsidiary of the private Indian
engineering and construction conglomerate Jaypee Group, to
host a round of the FIM Superbike World Championship calendar
at the Buddh International Circuit (BIC).
Infront
Motor Sports, a subsidiary of Infront Sports & Media,
is the owner of the Championship and provides full promotional,
marketing, hospitality, sales and broadcasting services to
the events. The series is governed by the FIM.
The
contract, which runs for four years from 2013 to 2016, is
set to open up a new frontier for World Superbike in India
as it becomes the first international bike racing championship
to be hosted at the Hermann Tilke-designed track at Greater
Noida.
The Indian Round of the championship is scheduled to take
place on 10 March next season.
Infront
Motor Sports CEO Paolo Flammini added, "The inclusion
of the Indian round in the 2013 FIM Superbike World Championship
calendar represents a great achievement for our series and
reflects our continuous target to further extend its international
presence. India today is one of the most important motorcycle
markets in the world, not only in terms of existing bike sales
numbers but also growth and the upgrading of the range offered
to the consumer. Undoubtedly the inclusion of this event will
greatly benefit all the protagonists of our series and will
create significant added value for the motorcycle manufacturers."
India
will become the 27th country to host a round of the FIM Superbike
World Championship, which in 2013 will celebrate the 26th
year of its existence since it started in 1988.
After
signing the agreement, JPSI MD and CEO Sameer Gaur said: "We
are extremely happy to announce that besides holding the Formula
One and FIA GT1 motor racing series, we will also hold a thrilling
motorcycle race, the World Superbike Championship, at BIC
early next year. There are many in India who are passionate
about bikes. I am sure they will love to watch famed motorcycle
riders compete against each other here at their own world
class racing circuit."
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