pay TV penetration will rise from 53 per cent in 2011 to 67
per cent in 2017, adding 165 million subs to take the total
to 569 million. China will provide 315 million pay TV households,
with India supplying a further 145 million.
pay TV penetration will be higher in South Korea (93 per cent)
and Singapore (90 per cent). Legitimate pay TV penetration
will be lowest in Indonesia (23 per cent), with the Philippines
the next lowest at 27 per cent.
TV revenues in Asia Pacific will be $11.7 billion higher in
2017 ($40.7 billion total) than in 2011. Japan with $10.6
billion will remain market leader in 2017, followed by China
($9.7 billion) and India ($7.1 billion). However, pay TV revenues
will be flat in New Zealand, Hong Kong, Singapore and South
author Simon Murray said: Despite the rapid conversion,
digital TV will still have plenty of room for growth for some
time to come. Only half of the countries covered in this report
will have fully converted to digital by 2017. By then, Indonesia
and the Philippines will still have analog penetration of
70% and 64% respectively. China will have 24 million analog
homes and India 57 million.