|
MUMBAI: NGC Network (India) has got the FIPB (Foreign Investment
Promotion Board) nod for uplinking and downlinking television
channels through internal accruals without any foreign inflows.
One
of the channels that NGC is planning to launch is Fox Traveller
in high definition. The launch date is not firmed up. The
other channels from the NGC stable that are available in high
definition include National Geographic Channel, Nat Geo Wild
and Nat Geo Adventure.
"The industry is moving towards new technologies. If
you look at the sale of LEDs and LCD TV sets, you will realise
that the consumer is upgrading. We have to follow them. We
have not finalised a date for launching the HD feed of Fox
Traveller but it will be soon," said Fox International
Channel VP marketing Debarpita Banerjee.
Fox
Traveller will always have one local show dedicated to travel
news. "The tentative name of the show is ‘Travel
This Week’. The show will offer advertisers the chance
to show their products. It will also have the latest news
and trends in travel," Banerjee said.
“For
instance if makemytrip.com wants to create awareness about
their vacation packages, they can use the show as a platform.
One of the aims is to provide an alternative and go beyond
the 30 second spot. This will be a weekly half an hour show.
The aim is to be informative and provide information and news
that is relevant to viewers. Viewers will be able to find
out about the latest deals.”
Fox
Traveller is also looking at doing a food show. The aim is
to be youthful and showcase what the key food is in Indian
cities. The channel’s focus will also lie on catching
travel in different ways. "We are mulling a tie up with
Bollywood," said Banerjee.
|
