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FremantleMedia in alliance with Hasbro to develop online, mobile gambling games

Indiantelevision.com Team

(9 June 2012 2:56 pm)

MUMBAI: Television format creator and distributor FremantleMedia Enterprises (FME) has announced its agreement with leading global branded play company, Hasbro, to develop Trivial Pursuit and Connect 4 branded slots and instant win games for the online and mobile channels.

Trivial Pursuit and Connect 4 are global brands. FME plan to develop and translate themes from each brand for online and mobile gambling. Both titles will be available to UK and European players via the OpenBet and GTS platforms.

FME, Europe, Midle East and Africa head of gambling Simon Murphy said, “We are hugely excited to be working with Hasbro to develop Connect 4 and Trivial Pursuit premium branded gambling content. The new addition of the gaming brands to our portfolio further strengthens our position as one of the leading developers and distributors of branded gaming content.”

FME’s gambling division has previously licensed, developed and distributed branded games for online, mobile and land based slots across a number of brands including ‘The X Factor’, ‘Britain’s Got Talent’, ‘The Price Is Right’, ‘Family Fortunes’ and ‘Space Invaders’. The deal with Hasbro further establishes FME’s growing slate of non-TV intellectual property.