UTV Stars, the Bollywood entertainment channel, is set to
launch a new show 'Lux The Chosen One' with Genelia Deshmukh
as mentor from 2 June.
The Chosen One', marks the official hunt for the face of UTV
Stars. It is the hunt for a "Bollywood fanatic"
who has it in her to be the industry insider and therefore
be part of the industry itself. The Chosen One will be chosen
by Bollywood as she gears up to be part of their family, the
show will feature 11 girls who have been chosen via on ground
auditions held in five different cities (Delhi, Mumbai, Chandigarh,
Lucknow and Ahmedabad) and brought to Mumbai. They will undergo
grooming and training on the show and will be put through
several tasks to test their mettle. Deshmukh will join the
contests as their mentor. She will guide the contestants through
each of their tasks and will play a key role in nurturing
the contestants as they face challenges put forth.
to the channel, the show aims to serve as a stepping stone
for a successful entry into Bollywood. Additionally, every
episode will witness the presence of one film actor. Each
of the tasks will be designed and judged by the actor himself/herself.
Designers, directors, make - up artists and other technicians
from the industry will also be part of the show.
Stars business head Nikhil Gandhi said, "UTV Stars promises
to fulfil dreams and change peoples' lives. With Lux The Chosen
One, we will give an opportunity to consumers to become a
part of Bollywood. This is the biggest franchise of the Brand
UTV stars and cuts across platforms of TV, Web, Mobile and
brand manager Swarnim Bharadwaj added, "From Aishwarya
to Katrina, Lux has always been the brand of choice for the
most desirable Indian women. Through 'Lux-the chosen one'
we are looking to find that bold, alluring and sensuous beauty
who truly embodies the qualities of Lux and make her dreams