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MUMBAI: SMC Entertainment Group, an entertainment and brand
management company, has stitched slew of licensing agreements
in the US for The Jungle Book TV series.
SMC
had acquired licensing rights of the first season of the series
for North America from DQ Entertainment.
The
Jungle Book is scheduled to debut on 11 June on Disney XD
in the US.
SMC has signed a slate of new US licensees, including Phase
4 Films as the property's home entertainment and digital distribution
partner; Isaac Morris as its master apparel partner; Komar
for children's sleepwear; Insights Editions for Young Readers
Book series; Seasons USA for Halloween costumes; Nanco-Nancy
Sales for amusement plush and novelties; Pacific Play Tents
for children's play tents; Barnes & Noble for ebooks;
United States Playing Card Company for customised playing
cards, and My Idol Pops for figural lollypops.
"The
new animated series for The Jungle Book has ignited interest
from the licensing and merchandising community because it
combines the best of both worlds. You have the incredible
legacy of The Jungle Book delivered in a fresh, colorful and
engaging series that entertains children and evokes treasured
memories for their parents and grandparents. The property's
association with Disney is the icing on the cake," said
SMC SVP Licensing Lisa Streff.
In
addition to The Jungle Book television series, Phase 4 will
release a bonus 1-hour holiday special in 2012. SMC is also
developing a strategy to roll the series out across a multitude
of digital platforms. Additionally, a dedicated website for
The Jungle Book is in development.
SMC
acquired all North American home entertainment, licensing
and merchandising rights, and promotional rights for The Jungle
Book CGI-animated television series plus the one-hour telefilm
from DQE, the producers and rights holders of the series.
In addition, SMC has also acquired The Jungle Book toy rights
for Benelux, Australia and New Zealand and licensing and merchandising
rights for South Africa.
Targeting
consumer products, which focus on boys in the 4-7 age group
as well as parents with children from infancy to 8 years of
age, SMC will be representing The Jungle Book at the 2012
International Licensing Show.
The
company is seeking partnerships to develop a comprehensive
consumer products' campaign across categories including Toy,
ELA's, Publishing, Games & Puzzles, Gaming/Interactive,
Apparel, Footwear, Accessories, Back to School, Party Good,
Food & Beverage, Arts & Crafts, Home Furnishings,
and more.
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