this, the industry may see a new segment of advertisers emerge
who want to target a specific audience like app developers
or gaming companies aiming to increase user base on phones
or marketers in industries such as quick-serve restaurants
looking to reach people on the go.
ads are available on Facebook since March but the mobile-ad
inventory largely accessible to big advertisers buying into
premium ad packages, including those new ad placements called
generator was only open to advertisers with a minimum of 500,000
fans which could add up to total costs of $125,000 per quarter.
The new changes have made Facebook mobile ads available to
a larger pool of advertisers with any size budget. It also
opens up Facebook mobile ads to small- and medium-size businesses
that use the self-serve tool.