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Neo ties up with iStream.com to stream Uefa Euro 2012 live in India

Indiantelevision.com Team

(6 June 2012 7:45 pm)

MUMBAI: Neo Sports, which will air the Uefa Euro 2012 has tied-up with iStream.com, a video portal, to provide live streaming in India of its telecast of the event.

Neo Prime, the all sports channel, has the exclusive television broadcast rights across the Indian subcontinent.

The event on Neo Sports will be streamed live on a dedicated segment within istream.com, and the fans would also have access to the content on demand for a full month both through neosports.tv and the istream.com sites.

Fans would also have access and enjoy extensive support programming around the event, including pre-and after match highlights, team and player stats, profiles, trivia and other related clips from the mega football event, being jointly hosted by Poland and the Ukraine.

Neo Sports Broadcast COO Prasana Krishnan said, “Neo Sports is thrilled to provide fans of football the full Uefa Euro 2012 experience on the internet. We hope to provide fans with an unparalleled experience through this association with istream.com”.”

iStream Founder and CEO Radhakrishnan Ramachandran said, “We believe that football has a strong pull among the Internet audiences in the country and this is part of our overall strategy to build a strong sports vertical for istream.com. We plan to bring in more such exclusive partnerships in the online video space.”

The event kicks off on 8 June with co-host Poland playing Greece in Group A, which also includes Russia and the Czech Republic. Defending champions Spain, which won Euro 2008 and then the World Cup two years later, will not be fielding star striker David Villa of Barcelona, who broke his tibia during the Club World Cup in December.

This is the 14th and the last Euro Championship to have 16 nations in the playoffs for the final. Starting Euro 2016 Uefa Euro will have 24 teams.

The tournament is expected to attract a cumulative audience of 4.3 billion and a global live television audience of 1.1 billion, with an estimated 55,000 hours of TV coverage across 220 countries.