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MUMBAI: Neo Prime has signed French football legend Frank
Leboeuf for an exclusive preview shows and wrap around content
during Uefa Euro 2012 telecast.
The
wrap around show 'Extra Time' will be hosted by Radhakrishnan
Sreenivasan and feature Leboeuf along with celebrity football
fans across all walks of life - Bollywood, Business, Music
and Fashion.
Besides,
the former Chelsea defender will also be involved with several
on ground initiatives including football clinics, contests
and meet and greet with fans apart from on air programming
on Neo Prime.
Leboeuf was part of the historic French team that won the
Fifa World Cup in 1998 and the Uefa Euro in 2000.
Leboeuf
said, "I am delighted to visit India and stay there and
interact with the football fans right through the tournament.
The Uefa Euro has always been one of the toughest football
championships, on par with the Fifa World Cup. All the teams
are top-notch competitors and eight out of the 16 teams can
potentially emerge champions in this edition. I am particularly
excited about engaging with fans across multiple touch-points
- On Air, On Ground, Online and On Mobile."
Neo
Sports Broadcasting EVP - Programming and Creative Head Mautik
Tolia said, "Uefa Euro 2012 is the biggest football extravaganza
of the year and we wanted to raise the bar and interact with
fans beyond the TV screen. Frank is a legend and for a blockbuster
event like Uefa Euro, we needed someone with his skill, knowledge
and enthusiasm to take our programming vision forward and
delight the football."
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