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Mumbai: A month after Peter Chernin's company acquired 49
per cent stake, Endemol India has restructured its operations
to keep in line with its growth strategy that will be built
on four verticals - Television, Regional, Fims and Digital.
For
the television vertical, the company has appointed Abhishek
Rege, a senior executive at Viacom18 Media overlooking their
business operations for the US, as chief operating officer.
Doris Dey has moved from Balaji Telefilms to join as fiction
head. She was creative director and also wrote scripts of
shows like 'Bade Ache Lagte Hai', 'Kya Hua Tera Waada', 'Parichay'
and 'Pavitra Rishta'.
"The
last one year has been very exciting for Endemol India, with
the new concepts being accepted wholeheartedly and the existing
formats progressing to their much awaited seasons. As we move
into our next phase of growth, it's critical to have a structure
that supports our ambitions and fuels expansion. Going ahead,
our core focus will be on the four verticals," says Endemol
India CEO Deepak Dhar.
The
Endemol operational structure will have teams that will look
after regional and films separately. The teams are in place
and the company will announce their heads soon.
In
the regional segment, Endemol will focus on developing content
for regional TV channels.
The
company will have both Hindi as well as regional films with
Dhar directly overseeing the operations.
"We
will soon launch and announce initiatives in the digital and
film space," Dhar says.
On
the television front, Rege will overlook strategic operations
specific to the production of new shows while Dey will be
responsible for driving the fiction properties and concepts
that will engage and entertain the viewers.
"Abhishek
and Doris come with a vast experience and I am convinced that
both the professionals will drive our most ambitious phase,"
avers Dhar.
Endemol, the biggest non-fiction content producer in India,
has big plans for fiction as well. "We are looking at
producing Indian fiction content for international markets
also. Its time for looking at fiction more seriously and we
may look at retaining the IP," Dhar tells Indiantelevision.
On
the non-fiction front, Endemol India will continue with its
current structure. It does not have a head for non-fiction.
Instead, the company has group heads for different formats
like song & dance, reality and game shows.
The
Chernin Group (TCG)'s Asian media investment arm CA Media
had picked up 49 per cent stake in Endemol India last month.
Incidentally, CA Media's India head Rajesh Kamat earlier worked
as chief executive officer of Endemol India.
Post
stake sale, Endemol India's plan is to grow as a leading producer
of television, film and digital content.
Also
Read:
Peter
Chernin's firm starts India innings with 49% stake in Endemol
India
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