Mumbai: Lufthansa is partnering with ET Now for the third time for the television series Pioneering Spirit.

Starting today, the show will air every Monday, Wednesday and Saturday at 6.30 pm, in which pioneers of today will select pioneers of tomorrow.

The show provides budding entrepreneurs a chance to transform their business. A total of 30 entrepreneurs are shortlisted from 20,000 entries. They will compete over 10 episodes to win a Canaan sponsorship for a business programme at Cambridge, a mentorship from The Indus Entrepreneurs (TiE) and a Lufthansa Business Class ticket to Europe.

Hosted by ET Now senior editor and anchor Shaili Chopra, each episode will feature one icon, who will then select a 'pioneer of tomorrow' among the three contestants that present their business plans.

ET Now, Times Now and Zoom CEO Avinash Kaul said, "The success of the show lies in its unique format that adds a completely new dimension to reality television, and the fact that it goes one step further to actually help transform the business of these spirited entrepreneurs."

An accompanying poll has been organised by Lufthansa India on Facebook calling for popular vote on the 'pioneer of tomorrow' among the shortlisted participants on each episode.

Lufthansa South Asia director Axel Hilgers said, "The overwhelming response to the show, with over 20,000 submissions received this season, reflects the pioneering spirit of Indian entrepreneurship. It is a privilege for us to partner the success of such trail blazing businesses that reflect a core leadership and customer service values shared by Lufthansa."

The industry icons being showcased this season include HSBC India group general manager and country head Naina Lal Kidwai, filmmaker Shekhar Kapur, Fabindia MD William Bissell, Hero MotoCorp Joint MD Sunil Munjal, People Group Founder and CEO Anupam Mittal, Fortis Healthcare executive vice chairman Shivinder Mohan Singh, NIIT Group chairman and co-founder Rajendra S Pawar, Rajshree Sugars and Chemicals chairperson and MD Rajshree Pathy, Hotel Leela Venture chairman Capt CPK Nair and Sona Auto Comp Group founder and chairman Surinder Kapur.