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MUMBAI: Espn has reached a 12-year extension with the Pasadena
Tournament of Roses, the Big Ten Conference and the Pac-12
Conference, to continue the company’s long-standing relationship
with the Rose Bowl Game, one of college football’s most
popular events.
The
agreement, which begins in January 2015, will include rights
to the annual Rose Bowl Game across Espn’s platforms
through 2026. Each year, the game will be played 1 January
and will feature the champions from the Big Ten and Pac-12.
Whatever is determined to be the exact post-season bowl rotation
as part of the future format, Espn will have the rights to
the Rose Bowl Game each year. The previous eight-year Rose
Bowl deal has two more seasons remaining (2013 Rose Bowl Game,
2014 Rose Bowl Game and 2014 BCS National Championship) within
the current post-season structure. Espn (or ABC) has televised
the Rose Bowl Game since 1989.
Espn
will showcase the Rose Bowl Game on television, Espn Radio,
Espn Mobile TV and on smartphones, tablets, online and on
Xbox LIVE via WatchEspn. Additionally, Espn has secured rights
to distribute the Rose Bowl Game on Espn 3D and around the
world through Espn International.
“The
Rose Bowl Game is one of sport’s most meaningful and
celebrated events. Extending our relationship long term with
such a prestigious brand will play a significant role in the
way fans continue to define ESPN – as the leading destination
for college football all year long," said Espn President
John Skipper.
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