Television

CNBC-TV18 to launch 'The Olympian Effort' on 30 June

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Mumbai: CNBC-TV18 is launching a new six-part series - The Olympian Effort - on 30 June.

Built around the 2012 London Olympics, the show gives a 360 degree view of the Games. It salutes the spirit of sportsmanship and takes an "in-depth" look at the business of Olympics.

The series will air every Saturday at 12 noon and 8 pm and every Sunday at 9 pm.

There will be a special episode on India and the Olympics. It will showcase India's history and track record at the Olympics, the past winners and their moments of glory. The show will then look at the Indian 2012 contingent, their prospects and the country's expectations from them.

As the series progresses, it will dive deeper into the business of Olympics and analyse how Indian businesses and companies with Indian stakes are getting involved and leveraging on the games. The show will capture the expectations of various athletes and contingent sponsors as well as the first time broadcaster of Summer Olympics 'ESPN Star Sports'.

A special episode will be anchored out of London itself that will provide a global view of the 2012 London Olympics and its impact on Brand London. Interviews with global sponsors and organisers will provide an insight to their views and expectations from the games. The series will conclude after the closing ceremony which will analyse the 2012 games and brand London from all aspects.

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