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Sun Direct taps into metro customers with 'World Pack' offering

Indiantelevision.com Team

(28 June 2012 7:55 pm)

MUMBAI: DTH operator Sun Direct has launched ‘World Pack’ which has nine top English entertainment channels in addition to all the channels available on the regular South Value pack and Cinema Plus at Rs 199 per month.

The nine new channels included in this new ‘World Pack’ are Star Movies, HBO, Zee Studio, Sony Pix, AXN, Discovery, Animal Planet, NGC and BBC World.

The new packages have been introduced as part of its new theme to ‘Think regional: Go metro’, thereby redefining the entertainment quotient of urban customers while retaining the core values of regional entertainment basket.

In the past, the regional operator has been harping on ‘Think regional: Go national’ theme.

Sun Direct CEO Mahesh Kumar said, “We have always been quick to spot a gap in the existing entertainment offerings and the new ‘World Pack’ is tailor made to address the city customers who are looking for world-class English channels which retaining the core regional/language channels. The icing on the cake is the additions of two new HD channels which will increase the quality of entertainment value to the customer.”

The operator is also wooing sports fanatics by launching "World Pack + Sports" which is being offered as an acquisition pack to the new customers at the rate of 1590 for one month and 2250 for four months subscription and existing customers can buy in the offer at 249 for one month.

Customers can choose any two sports channels under the plan - Star Cricket + Star Sports or Star Cricket + ESPN channels. Sun Direct also increased its HD channel offerings with the addition of Star Movies HD and Zee Studio HD at no extra cost.

The World pack is currently offered as an upgrade pack to existing customers.