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MUMBAI: Sony Entertainment Television (Set) is turning back
to its long-running popular crime-based shows to warm up its
Sunday audiences.
CID
and Crime Patrol, which air on Friday and Saturday at 10 pm
and 11 pm respectively, will now also telecast on Sunday at
the same timing, beginning 29 June. Movies that will airing
on this slot will have a new timing.
The Sunday telecast will not be repeated, a move aimed at
increasing the show's stickiness.
The
channel earlier used to air movies at this slot which it will
re-schedule.
The
weekend slot is drawing attention among channels with Colors
airing celebrity dance reality show Jhalak Dikhhla Jaa on
Saturdays and Sundays at 9 pm, while Zee TV telecasts DID
Li’l Masters.
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