|
MUMBAI: Cricket Holdings America, a joint venture between
New Zealand Cricket and the United States of America Cricket
Association, has appointed TSE Consulting to assist with its
plans to initiate a Twenty20 cricket league in North America.
TSE
Consulting has been appointed to deliver the host city selection
process and the development of facility specifications, together
with PROS Consulting, the US-based management and planning
consultancy.
An
aggressive programme to identify franchise locations in major
North American markets will be underway shortly, TSE said.
Cricket Holdings America Director Neil Maxwell states, "We
have taken time to put all the pieces in place for a successful
league that will be a lasting addition to the sports industry
in North America. We look forward to announcing the cities
that will host teams in the near future and the development
of new cricket facilities throughout America. We are delighted
to be working with TSE and PROS whose combined knowledge of
host cities and facility development is the perfect fit for
us."
The
formation of this league is the culmination of two years of
collaboration with the International Cricket Council (ICC),
whose support has ensured that the right foundations are in
place for the development of a successful league.
The
focus is to combine cricket with entertainment to create a
truly fan-centric experience and bolster the 50,000-strong
and growing active competitor base in the US.
Currently,
the only ICC-sanctioned cricket facility in the US is located
in Broward County, FL, where TSE has assisted in development
of a business plan for the facility. The development of new
facilities and use of temporary venues are a part of the plans
for growing the game and staging a League.
TSE
Consulting - North America Director Dale Neuburger says, "The
new league will be a great addition to the American sports
landscape. Keith Wyness and the CHA team have provided the
vision and expertise to support rapid growth in the popularity
of cricket in North America, and TSE is honoured to have the
opportunity to participate in the city identification and
facility development process."
|
