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MUMBAI: Vh1 India will kick off Mike Judge’s 'Beavis
and Butt-Head’ on 24 June at 7 pm.
The
presenting sponsor of the show is Samsung Galaxy SIII.
The
show centers around two socially awkward, metal loving teenage
delinquents who live without any adult supervision at home.
These dim-witted, under-educated friends lack any empathy
or moral scruples even for each other.
Their
favourite activity is to watch music videos
all day and criticise them with much fervour. And this time
around they have
more than just music videos to make fun of. Jersey Shore,
the Internet, Ultimate Fighting will all be crossing their
TV screen and be ridiculed with a lot of excitement. Despite
having no experience with women, their other signature trait
is their obsession with sex, and their tendency to chuckle
and giggle whenever they hear words or phrases that can even
remotely be construed as sexual or scatological!
Viacom18
Media senior VP, GM English entertainment Ferzad Palia said,
“We’re very excited to launch Mike Judge’s
Beavis and Butt-Head - a show which is sure to stand out in
the English entertainment category. It’s been one of
the most popular shows in the West and Vh1 has a strong 360-degree
launch marketing campaign to support the series too. We are
confident that Beavis & Butt-Head’s world famous
whacked-out personalities will resonate well with the Indian
audiences."
Known
for their super cool comments… Beavis and Butt-Head have
entertained audiences in the West with their most common activity
of watching music videos, which they tend to judge by deeming
them "cool", or by claiming, "This sucks!"
They also apply these judgments to other things that they
encounter and usually deem something "cool" if it
is associated with violence, sex, or the macabre.
Vh1
also goes a step further to interact with its audience on
the digital space. On Facebook (www.facebook.com/vh1india)
, users can type any question they want in the text box and
they will get an instant response from Beavis and Butt-Head!
This promises not only to be riotous but also takes interactivity
with the characters to the next level. Users will also be
able to take part in exciting contests, download wallpapers,
games, watch videos and win merchandise.
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