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MUMBAI: The FIM has appointed World Sport Group (WSG) as its
exclusive agent to sell TV & Media rights and Marketing
& Licensing rights to the events managed and promoted
by the FIM throughout the territories of Asia, Oceania and
the Middle East.
The
Singapore-based sports marketing, media and event management
company has signed a four-year deal with the FIM, which will
also see WSG provide management and coordination services
for select events in Asia (excluding Japan) and Oceania.
FIM CEO Stephane Desprez said: “We are very proud to
have the opportunity to work with WSG in Asia and Oceania.
They will provide the specialist expertise and knowledge needed
to help the FIM to boost motorcycling awareness and activities
in one of our biggest and fast expanding markets. WSG will
be the FIM’s key partner within those territories.”
WSG,
which also has offices in Beijing, Beirut, Hong Kong, Mumbai,
Seoul, Sydney, Tokyo and Delhi, has a long and successful
history operating throughout Asia and has played a key role
in the development of football and golf in the continent during
a 20-year association with the respective regional governing
bodies.
WSG
will bring the company’s extensive experience of working
in the region to the relationship and will seek to further
enhance the FIM’s profile and engagement across all media
and event platforms.
“It’s
a great pleasure to have the opportunity to work with and
represent the FIM throughout a region as dynamic as Asia and
Oceania, where there is an insatiable appetite for motorcycling,”
WSG President, East Asia Nick Mould said of the partnership.
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