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"Bollywood and cricket are two prized obsessions among
Indians. Bollywood movies on a digital platform, is fast embracing
the subscription based video on-demand (SVoD) mode. UTV has
produced some of the best titles in the last decade. Airtel's
association with UTV Motion Pictures is a testimony of our
joint commitment to bringing world class innovation and services
for our valued customers," added Bharti Airtel CEO -
DTH & Media Shashi Arora.
Airtel
Digital TV subscribers can access the channel for Rs 31 per
month.
The
channel will showcase a selection of films produced by UTV
Motion Pictures as well as titles acquired by UTV's broadcast
network.
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