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MUMBAI: Continuing the trend from the preceding quarter, Dainik
Jagran and The Times of India are the most read publications
in the Hindi and English language dailies respectively, according
to the IRS (Indian Readership Survey) first-quarter report
released by the Media Research Users Council (MRUC) and Hansa
Research.
Among
the Hindi dailies, Dainik Jagran’s average issue readership
(AIR) has surged marginally while second ranked Dainik Bhaskar
has lost out on readers. Hindustan comes in on number three
having increased its readership as has fourth place holder
Amar Ujala.
There
was no change in the pecking order of the Hindi dailies. Dainik
Jagran’s AIR has grown marginally to 16.412 million in
Q1 from 16.410 million in the previous quarter. Dainik Bhaskar
(AIR of 14.55 million), Hindustan (12.16 million) and Amar
Ujala (8.69 million) followed.
Among
the English dailies, the Times of India continues to hold
its numero uno position.
TOI
has garnered a total AIR of 7.65 million, slightly lower than
the trailing quarter report. It is followed by Hindustan Times
(AIR of 3.81 million), which is maintaining its strong growth.
The Hindu (AIR of 2.23 million) saw a marginal dip.
Economic
Times and Mumbai Mirror swapped places from the previous quarter
with AIR of 792000 and 777000 respectively.
In
the regional dailies, Malayalam Manorama continues to top
the chart, though it has experienced a slip in AIR from 99.37
million last quarter to 98.75 million in Q1 2012. The only
change in the ranking from the previous quarter is the interchanging
of ranks of Gujarat Samachar and Dinakaran with the latter
slipping ground.
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