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MUMBAI: MP & Silva, the international media rights agency,
has further expanded its English football offering with the
acquisition of Capital One Cup, formerly known as Carling
Cup and Football League rights for the next five seasons until
2017.
The
package covers all Asian territories, with the possibility
to reach over 110 million households.
With this new package, MP & Silva now owns and manages
the Asian broadcast rights for all English football’s
Cup competitions. Last month, MP & Silva announced the
acquisition of The FA Cup and England National Team matches
across the continent. Since 2010-11, MP & Silva has also
managed the rights of Premier League in selected territories
in Asia.
MP
& Silva Group CEO Andrea Radrizzani said, “Our Capital
One Cup and Football League agreement is another demonstration
of the significant role MP & Silva is playing to increase
the popularity of English football across Asia even further.
Given the deal will include so many thrilling live matches
and highlights, football fans across Asia will be able to
follow all tiers of English football and never miss any of
the action.
The
Capital One Cup and the nPower Football League Championship
rights, together with the Premier League, FA Cup, Serie A,
Ligue 1, Bundesliga, Brazilian League and World Cup qualifier
matches, ensures MP & Silva is in a very strong position
to negotiate with broadcasters and ensure that audience numbers
grow in Asia.
The
agreement includes 20 live Capital One Cup matches, highlights
of each round and 5 minute online match clips. The Cup brings
together the 20 Premier League clubs and the 72 Football League
clubs to compete for the trophy, with the final taking place
at Wembley Stadium in April. With Premier League clubs winning
the Cup each year since England’s top division was formed
in 1992, the Capital One Cup features the country’s top
clubs prominently and in 15 Capital One Cup matches per season
on average.
MP
& Silva has also acquired the rights to distribute top
matches from the nPower Football League Championship, League
One and League Two – the football leagues in England
directly below the Premier League – in Asia. In total,
the package will bring up to 90 live matches to fans across
Asia, including the Championship play-off matches that decide
the final club to win a Premier League place for the next
season.
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