Mumbai: Dainik Bhaskar has tied up with Time Magazine and Harvard Business Review (management magazine) to provide their content to its readers on a regular basis.
The "exclusive" content will feature in the Sunday edition of the Hindi-language newspaper.
The daily newspaper has completely revamped its Sunday edition content with a focus on management lessons to be applied in day to day life.
"It will contain wide spectrum of topics like health, fitness, career, self help, money management, politics, education, music, lifestyle, environment, good reads through columns by experts of the respective fields," the company said.
Additionally, Dainik shall also provide a separate segment
devoted to women. Also there will be a Sunday Jacket, above
the regular front page of the newspaper which will carry exclusive
news analysis and ground reports.
Bhaskar group VP Sanjeev Kotnala said, "Our strategy revolves
around being ahead of the curve. And hence the desire to enrich
the reading experience and making it that much of joy - is our
focus that directs us in our newspaper design. So, in addition
to above changes, we do expect that the readers will appreciate
the exclusive cartoons and photographs- that will not only bring
smile to their faces but also help them focus and think."