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MUMBAI:
Airtel Africa, a subsidiary of Indian telecom major Airtel,
has sealed a partnership agreement with African pay TV platform
DSTV that sees the two organisations working together to air
a weekly TV football show, Airtel Rising Stars.
Grassroots
football is part of Airtel Africa’s vision to develop
and nurture young football talent and compliments Africa’s
largest pan African youth football initiative, the Airtel
Rising Stars, which is supported by Airtel and Manchester
United.
DSTV
will cover live football matches in various countries, leading
towards a pan African inter-country final of the Airtel Rising
Stars youth tournament being held in Nairobi later this year.
The show will also trace the career paths of African footballers,
demonstrating sporting journeys that have led to fame and
success.
“We
have always believed that football has the ability to develop
and connect youth across the continent. This was the rationale
behind our pan African football tournament and talent development
program, Airtel Rising Stars, which is now into its second
year. The enthusiasm Africa has for the sport is undeniable.
Our decision to be involved in this new show compliments our
ongoing commitment to support the passions of our young adult
consumers," explains Airtel Africa CMO Andre Beyers.
‘Airtel
Football’ focuses on different aspects of the sport across
the continent and airs on Super Sport 9 every Monday.
Aside
from profiling African footballers, the fast-paced half hour
show explores a wide range of topics including insights on
the sports fraternity, culture across various African countries
and major tournaments/games being played on the continent.
The show will run for 44 weeks and is also available to viewers
in high definition.
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