Parents Television Council welcomed the decision by TV networks
ABC, CBS, FOX, NBC, Telefutura, Telemundo and Univision to
expand their ratings to online content, a move PTC encouraged
in a 2010 online video study. However, it cautioned that the
decision rings hollow without reform to a system that lacks
accuracy, consistency, transparency and accountability.
president Tim Winter said, We are pleased to see that
the networks have finally expressed an intention to display
ratings for their online content, which is something the PTC
called for in our November 2010 study, Untangling the
Web of Internet Video. In that study, the PTC showed
that four of the most popular online distributors, including
Hulu, Fancast, /Slashcontrol, and AT&T, all failed to
provide consistent and accurate content ratings for parents.
PTC does not want the online rating system to be similar to
the current television rating system.
Winter, The timing of this announcement on the eve of
the Supreme Courts broadcast decency decision in Fox
v. FCC is dubious. Broadcasters have a unique publicly-granted
privilege and it is past time for them to start providing
real solutions to parents, rather than attempting half measures
designed to sway the Courts and the publics opinion.
This is too big an issue to continue playing games. We hope
that the networks will allow more public involvement in designing
a new system that will give parents the tools they need to