MUMBAI: Tivo is providing its users with the ability to purchase
products featured in interactive advertisements on its user
interface through PayPal.
integration creates a new opportunity for advertisers and
brands to connect with Tio users and to turn their
30-second spots and interactive TiVo ad placements into actionable
purchasing opportunities through a one-time account link.
senior VP, GM content, media sales Tara Maitra said, "In
fragmented TV viewing world it is harder than ever before
advertisers to reach their audiences, and it's important to
creative ways to get in front of viewers. Tivo's interactive
advertisers to grab the attention of viewers in unobtrusive
on the viewer's terms. By teaming with PayPal consumers will
to instantly purchase products with just a few clicks of the
after an easy, one-time account setup."
has expertise in online payments, customer service, and working
directly with merchants and sellers. "This makes the
entire payment process easy and trustworthy and will create
a valuable experience for TiVo users and advertisers,"