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MUMBAI: Zee TV, the flagship Hindi general entertainment channel
(GEC) from Zee Entertainment Enterprises (Zeel) stable, is
gearing up to launch a new fiction show, Rab Se Sona Ishq.
The
show will go on-air on 16 July, though the channel has not
finalised the time slot yet.
It
is being produced by Jay Mehtaa Productions who have earlier
associated with Zee TV to produce Sindoor.
Rab Se Sona Ishq is a coss-continental love story aimed at
today's "global" Indian.
The show is filmed in picturesque interiors of Punjab and
will be shot in London over the next three months.
Zee
TV head - fiction programming Sukesh Motwani said, "Its
first-of-its-kind cross-continental love story on Indian television.
It's a story about people's dreams and convictions and how
they chase them. The canvas of this love story is expansive
and our treatment of the show will be nothing short of grand."
Mehtaa
added, "You will be able to appreciate the sheer effort
and our minute attention to detail only once you see the episodes.
To capture the essence of rural Punjab and retain the authenticity
in its depiction, we've had a 25 day rigorous outdoor schedule
in villages near Chandigarh and Patiala such as Nabha, Baroli,
Banur, Majri and Basi Pathana. We have stunning visuals of
our leads in Punjab."
The
show's soundtrack is the four new songs composed and recorded
for it. The soundtrack also recreates some of the most beautiful
Sufi compositions of Bulleh Shah, Reshma and Abida Parveen.
Additionally, the show will feature a rock band wandering
through the streets, performing songs pertinent to the situations
developing on the show.
Rab
Se Sona Isshq is story of Saahiba (played by Ekta Kaul), who
deserted by the man of her dreams on the day of their wedding,
follows her heart and chases him across continents. Her journey
of hope rests on her conviction that their love is real and
will last forever. The show also captures the "larger-than-life"
illusions and tells the story of starry-eyed migrant Indians
who land up in London with a million dreams, the channel said.
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