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MUMBAI:
The value of imported drama series for European broadcasters
was $5.9 billion in 2011, with the top 200 titles supplying
81 per cent ($4.8 billion) of that total.
The
imported drama series in Europe report estimated that the
top 10 titles accounted for 23 per cent
($1.4 billion) of the 2011 total value, with the top 50 taking
55 per
cent ($3.2 billion).
NCIS
led the pack with $210 million. Only one of the top 10 titles
originated from outside the US.
Essential
Television Statistics, Madigan Cluff, Digital TV Research
have done the report. The report's co-author and Madigan Cluff
director Michael Cluff said, “CBS distributed the top
three titles in 2011, with NCIS leading the pack by generating
$210 million. The three CSI franchises appear in the top 10.
Only one of the top 10 titles (Sturm der Liebe) originated
from outside the US."
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Top
10 Imported Drama Series by value created in 2011
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Title
($ mil.)
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Distributor
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Total
Value ($ mil.)
|
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1
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NCIS
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CBS
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209.7
|
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2
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CSI:
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CBS
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193.7
|
|
3
|
CSI
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CBS
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176.6
|
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4
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House M.D.
|
NBC
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Universal 142.8
|
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5
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The
Mentalist
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Warner
Bros.
|
129.4
|
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6
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Criminal Minds
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Disney
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126.2
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7
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CSI:
NY
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CBS
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125.6
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8
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Sturm
Der Liebe
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Bavaria
Media
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112.7
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9
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Two
And A Half Men
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Warner
Bros.
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97.5
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|
10
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Bones
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Fox
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85.4
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The
report's co-author Jonathan Bailey who is also Essential Television
Statistics MD explained, “Only 22 per cent of the hours
screened for the top 200 titles appeared in primetime (20,507
hours from 94,638 in total). However, 69 per cent ($3,337
million) of the value created for these titles was in primetime."
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Top
six US distributors by value created in 2011 ($ million)
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Distributor
|
Value
from top 200 titles
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No.
of titles in top 200
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CBS
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1,036.6
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25
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Warner
Bros
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691.4
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20
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Disney
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634.6
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22
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NBC
Universal
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582.7
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22
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Fox
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357.1
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15
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Sony
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189
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7
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Total
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3,491.4
|
111
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%
of 200 titles
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72.3%
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55.5%
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The
top six US distributors dominate the top 200, creating nearly
three-quarters of the value and 56 per cent of the titles.
CBS is the clear leader, with second-placed
Warner Bros some way behind.
Cluff
added: “However, these six companies are probably not
as dominant as many people would have guessed. Indeed, seventh-placed
ZDF ($183 million, 12 titles) was
pretty close to Sony in 2011. ITV was next with $116 million
(nine titles). Ninth place (and the only other distributor
to record more than $100 million from Europe’s top 200
titles) went to Bavaria Media ($113 million), but this was
solely for Sturm der Liebe."
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