MUMBAI: Star Plus, the leading Hindi general entertainment
channel (GEC), is launching its new fiction property on 18
'Pyar Ka Dard Hai Meetha Meetha Pyara Pyara', the show is
produced by Rajshri Productions.
show will air every Monday - Friday at 10 pm. The channel
is taking it's another fiction show Sajda Tere Pyaar Mein
off-air this week.
will compete with Colors' Uttaran, which is
leading the slot. Sony Entertainment Television airs Kya Hua
Tera Vaada at this slot, while Zee TV telecasts Mrs. Kaushik
Ki Paanch Bahuyien.
addresses what really impacts the way the younger
generation looks at and deals with relationships in their
adult lives, the channel said. The story explores how the
family environment and the upbringing play a major role in
deciding how the child will cope with relationships in the
future - whether he will have faith in love and relationships.
India business head - Hindi channels Nitin Vaidya said, "Star
Plus has always made an effort to produce content that is
fresh and different, touching upon different subjects and
topics. With Pyar Ka Dard Hai Meetha Meetha Pyara Pyara too,
it is a fresh look at family life in context to the youth.
The focus is now on how mind-sets
towards relationships are altered unknowingly due to a tense
, believes in "kal ki parvarish pe tike aaj ke
rishtey" and is in tune with the channel's philosophy
'Rishta Wahi Soch Nayi', the channel said.